All You Need to Know About TikTok Branded Hashtags
TikTok is a platform with millions of users using the app worldwide. Although many features and updates have been available over the years, and the app has been the best place for millions of users and brands, everyone is still focusing on a single criterion called hashtags. Do you believe in that fact? Yes, hashtags are significant in making any video visible on the platform. In addition, the hashtags help improve the discoverability of TikTok videos or profiles.
Is that smaller word with a symbol create a more significant impact on TikTok? It may be smaller, but most search engine results are based on hashtags. The TikTok algorithm works in a way where it matches the audience searches with that of the hashtags you have embedded in the videos. Keeping on the right and relevant hashtags for any video would be a more excellent tactic to make your video more popular. Apart from this, if you want to beat the algorithm, you should buy tiktok likes and improve your platform presence. The algorithm will also show your videos on the TikTok feeds once you get more likes, views, comments, etc.,
This whole article is about branded hashtags and how to use them efficiently. If you do not have an idea, keep reading the article!
What Is a Branded Hashtag?
Branded hashtags are nothing, but brands use them. It is also known as brand-specific hashtags. For example, if your brand name is Enova, you shall keep the hashtag #Enova. You shall use the hashtag wherever you need it on your videos. Always remember the hashtag symbol must be present before the word; otherwise, it will not be considered a hashtag.
Moreover, some brands would register their hashtags so that no others would use them without permission. Copyrights will be provided to certain brands that register their hashtags. Once the branded hashtag is registered, it can be used across various platforms. When you check out the more prominent brands, they will use the branded hashtag to promote their products or services. You shall try leveraging EarnViews and shall build your brand.
Advantages of Using Branded Hashtags
- When any user searches with your brand name, you will be easily identified among millions of professional accounts.
- Branded hashtags would drive more credibility to the brand.
- If any influencer or paid partners are collaborating with your company, they shall use your branded hashtags and promote your businesses.
- You shall create a hashtag challenge of your own and make the audience participate, thereby increasing your community.
How to Create the Best-Branded Hashtag for Your Brand?
It is quite a simple process. First of all, you have to decide your brand name and niche. If you do so, half of your process is completed. Next, mismatch the words with your top-rated niche keywords. For example, if you are a beauty brand called Duke, you shall keep hashtags like #Dukebeauty, #Dukewellness, #BeautyproductsDuke, etc. At first, it may be tricky, but once you try more, you might get more ideas, and then quickly, you will get your branded hashtags.
Hashtag Challenges
Hashtag challenges are where you create a challenge based on your industry niches, like #Icebucketchallenge or #dancechallenge, etc., and post a video from your brand profile. You have to ask the audience to follow the same rules and then ask them to create the video and post it on their profile by tagging your hashtags. If you want to make your hashtags popular, you should buy tiktok fans and have a great reach.
Important Things to Remember While Creating Branded Hashtags
- Stay in your brand niche. Try to revolve around your topics.
- Always write in small letters unless it is a feature.
- Do not give any gaps between the two words.
- You can mention your product names along with the brand name.
- Even join the trending hashtags with your brand.
- Use almost 3-4 hashtags for a video. The maximum caption limit is around 2200, where you must include hashtags.
Final Thoughts
Using hashtags is essential, and creating funny hashtag challenges is quite interesting. So as a brand, try both and take your business to the next level. We hope the above guide shows the ultimate way of using hashtags. We hope it is helpful. Try to use it elegantly and have a significant reach on the platform.